Programmatic Display is a data-driven online marketing program that works on three principles: site retargeting, search targeting, and contextual targeting.
Programmatic Display drives results by its unique ability to access premium data inventory and tap audiences that are aligned to your brand’s objectives. Our Programmatic platform works to optimize your campaigns in real-time based on over 7000 attributes such as demographics, geography, frequency, online behaviour and more. This ensures that we minimize wasted impressions and only target users who are highly likely to engage with your brand and purchase your products and services.
SITE RETARGETING – PEOPLE WHO HAVE VISITED YOUR SITE
97% of users will leave your site without taking any action on the first visit. Site retargeting shows your ads to those users while they are browsing other sites on the web to help remind them of your brand. Simply by keeping your website top of mind the idea is to bring these users back when they are ready to buy. Site retargeting is an extremely effective way to increase conversions.
SEARCH TARGETING – PEOPLE SEARCHING FOR YOUR PRODUCTS AND SERVICES
As users perform searches across the web, we collect data associated with their search habits. Based on searched terms and keywords, we are able to identify potential customers. Our technology will display your ad to those who have shown interest in your services—no matter where they are searching on the web.
CONTEXTUAL TARGETING – PEOPLE VIEWING CONTENT RELEVANT TO YOU
On average users spend 96% of their time surfing the web consuming content on different websites, as opposed to only 4% on search engines (ex: Google, Yahoo, Bing etc.). These platforms are designed to help the user find their search results and leave. This tactic collects the data on the 96% of time browsing, and focuses specifically on the content they are searching & relevancy it has to your product or service. We show your ad to those who are reading about topics applicable to what you offer capturing your target audience.
GEO-FENCING – TARGET POTENTIAL CUSTOMERS
Geo-fencing allows us to customize audiences through shape targeting with precise data. Using satellite technology advertisers can fence public locations and retarget within a predetermined physical proximity to an address. Set conversion zones to track offline activity linked to mobile location. The optimum number of recommended fences per campaign is five.